Digital Communication LLC (DigiComm) is a Dubai-based technology leader providing customized digital media solutions across the Middle East & Africa. With strategic partnerships, we offer world-class technologies to facilitate effective communication with target audiences.
Duty-free stores struggled with insufficient customer engagement, despite offering diverse products:
Difficulty capturing customer attention and interest despite product variety.
Lack of active interaction leading to missed sales opportunities.
Need to enhance in-store engagement to encourage exploration and purchases.
Requirement for a solution to boost customer interaction and sales.
We developed a custom product recommender to enhance customer engagement in duty-free stores:
Implemented an innovative tool prompting customers to participate in a brief quiz.
Quiz questions enabled understanding of customer preferences.
Leveraged customer data to suggest suitable perfumes.
Created a personalized and engaging shopping experience
The product recommender transformed the dynamics of the duty-free store:
Interactive quiz on tablets increased customer engagement.
Enhanced shopping experience led to a substantial upswing in sales.
Positive transformation in store dynamics observed.
Successful outcome achieved for the duty-free store.
• PHP CI
• HTML/ CSS
