Customised glasses consumer brand
• Optica, based in Lithuania, has been a prominent player in the eyewear industry for over two decades.
• The company specializes in selling a wide range of high-quality sunglasses and optical glasses, catering to diverse customer needs and building a strong reputation for expertise and reliability.
• The client faced several challenges in expanding their business to meet evolving market demands:
• Previously relied solely on distribution networks and physical stores for sales.
• Needed to transition from offline to online to enhance customer reach and engagement.
•Wanted to create an online platform to serve customers domestically and internationally.
• Sought to provide a seamless digital shopping experience to complement their existing retail operations.
We developed a tailored solution to shift consumer behavior towards online shopping and enhance the client’s digital presence:
• Designed a user-friendly website focused on encouraging consumers to transition from offline to online shopping.
• Integrated features that promote convenience, making online shopping more appealing and accessible.
• Implemented engaging elements to create a seamless and enjoyable shopping experience.
• Developed strategies to foster habit change, encouraging repeat visits and building consumer confidence in online purchasing.
Our solution successfully transformed consumer behavior, driving a shift towards online shopping and delivering key outcomes:
• Increased adoption of online shopping, encouraging consumers to embrace the digital platform.
• Enhanced user engagement, fostering repeat visits and building trust in the online experience.
• Improved sales performance by expanding the client’s reach to new customers beyond physical stores.
• Successfully established a sustainable habit change, positioning the client for long-term digital growth.
• Shopify: The robust e-commerce platform provides a scalable foundation for the website.
• Liquid, CSS, Javascript: These programming languages ensure a visually appealing and interactive website experience.
• HTML/CSS: The core building blocks for creating a well-structured and aesthetically pleasing website.
• AWS (Amazon Web Services): Provides a reliable and scalable cloud infrastructure for the website.
