Advansys India is a powerhouse in the Indian fitness industry, boasting over two decades of experience as a leading manufacturer of fitness equipment.
With their own manufacturing facilities and exclusive distribution partnerships for renowned global
brands,
Advansys has established itself as a key player in the market. However, their sales team faced challenges in managing leads and pipeline data effectively.
• Established leader: 20+ years in the Indian fitness equipment industry
• Manufacturing prowess: Owns and operates manufacturing facilities
• Brand partnerships: Exclusive distributor for global fitness brands in India
Advansys' sales team juggled various products without a centralized system, creating confusion and inefficiency.
Key challenges included:
• Fragmented data: Sales activities lacked a central repository, hindering lead tracking and analysis.
• Pipeline opacity: The real-time status of leads and deals remained unclear, impacting sales forecasting.
• Zoho integration gap: Disconnected data between sales software and existing Zoho system created data silos.
• Marketing disconnect: Timely access to updated marketing materials for sales staff was absent.
• Inconsistent lead tracking: No central CRM hampered visibility into lead status and progress.
• Opaque pipeline: Unclear understanding of current deals and their conversion potential.
• Zoho integration hurdle: Data gap between sales software and Zoho hindered holistic insights.
• Outdated marketing materials: Sales team lacked access to latest marketing resources.
We devised a comprehensive solution to address the challenges:
• Centralized web-based software: Streamlined sales management with a user-friendly web interface.
• Mobile app empowerment: Android and iOS apps equipped sales staff with on-the-go access to data.
• Zoho API integration: Seamless integration with existing Zoho software ensured data consistency.
• Executive dashboard: Real-time insights for C-level executives and department heads through an interactive dashboard.
• Centralized CRM: Unified platform for lead tracking, nurturing, and conversion.
• Real-time pipeline visibility: Clear understanding of deal stages and conversion potential.
• Seamless Zoho integration: Unified data across sales and other business functions.
• Empowered sales force: Instant access to latest marketing materials and customer data.
By addressing Advansys' challenges with a data-driven, integrated solution, we empowered their sales team and delivered tangible results, solidifying their position as a leader in the Indian fitness market.
• Transparent pipeline: Clearer understanding of the sales pipeline led to improved forecasting.
• Enhanced lead clarity: Real-time insights into leads and their progress boosted sales efficiency.
• Improved conversion rates: Streamlined processes and better-equipped sales staff resulted in higher deal closure rates.
• Empowered sales team: Mobile access and up-to-date marketing materials enhanced sales preparedness.
• Increased lead conversion: Streamlined processes and better data visibility improved win rates.
• Enhanced sales forecasting: Clear pipeline insights enabled accurate sales predictions.
• Empowered sales force: Improved tools and data access boosted sales team effectiveness.
• Data-driven decision making: Consolidated data facilitated informed business decisions.
• ReactNative
• MERN
• Javascript
• AWS
• Cloudfront CDN
