• Part of Fresenius Group with more than 190,000
employees worldwide.
• Combined revenue of 22.3 Billion Euro
• Established Indian division of a leading German
pharmaceutical giant.
• Expertise in medical equipment manufacturing and
pharmaceuticals.
• Limited visibility into the sales team's product knowledge and engagement.
• Difficulty tracking post-interaction conversion rates with doctors.
• Lack of a systematic approach to monitor staff training and performance.
• Web platform: Cloud storage for study materials, testing modules with leaderboards, and reporting dashboards.
• Mobile app: Facilitate access to training materials and take tests on the go.
Features:
• Cloud-based study materials: Easy access and updates for the sales team.
• Regular tests and leaderboards: Drive engagement and knowledge retention.
• Conversion reporting: Track sales effectiveness after doctor interactions.
• RX reporting: Monitor prescription rates for individual products.
• Staff readiness assessment: Gauge the team's preparedness before interacting with
doctors.
• Significant increase in conversion rates due to a better-equipped sales team.
• Substantial rise in training ratio leading to a more knowledgeable workforce.
• Enhanced interaction and engagement within the sales team.
• Front-end: React Native (mobile app development)
• Back-end: PHP CodeIgniter (web platform development)
• JavaScript: Programming language for both app and platform
• AWS: Cloud infrastructure for platform and data storage
• CloudFront CDN: Content delivery network for faster app performance
