Media - Empowering Local News with a Hyperlocal Social Platform
• Deeply Rooted in Local Reporting: This well-established media firm boasts a network of successful publications, specializing in in-depth local reporting.
• Massive Audience: They cultivate a loyal readership, exceeding 700,000 monthly visitors and a thriving social media presence exceeding 2.5 million followers.
• Proven Track Record: Their commitment to quality
journalism has earned them a reputation as a trusted source of local news and information.
• Seeking Diversification: While enjoying a loyal audience, the client sought to diversify their revenue streams and explore new digital opportunities.
• Hyperlocal Focus: The goal was to create a hyperlocal social platform that catered specifically to the needs and interests of residents in their coverage area.
• Monetization Strategy: They aimed to leverage this platform to generate revenue through paid subscriptions and sponsored listings within the app
.
• Internal Expertise Gap: The client lacked the internal resources and expertise to develop and manage a custom social media platform.
• Conceptualization and Backend Development: Our team took the lead in brainstorming, planning, and building the entire backend infrastructure for the platform.
• Intuitive User Interface: We designed all app screens from scratch using Figma, ensuring a user-friendly and visually appealing experience.
• Cross-Platform Accessibility: We developed native mobile applications for both Android and iOS devices to maximize reach and accessibility.
• Content Management System: To maintain complete control over content and functionality, we built a robust Content Management System (CMS) on the backend, allowing for a fully configurable
platform.
• Impressive Download Numbers: Since its launch, the app has garnered over 100,000 downloads, demonstrating widespread user acceptance.
• Monetization Success: The platform has established a successful revenue stream through paid subscriptions and strategically placed sponsored
listings within the app.
• Engaged Community: The hyperlocal focus fosters high user engagement, encouraging residents to connect and share stories relevant to their immediate locale.
• Enhanced Regional Presence: The platform not only diversified revenue but also solidified the media firm's position as a leading voice within the Lincolnshire region.
• React Native: This framework allowed us to develop a single codebase for both Android and iOS, streamlining
the development process.
• PHP CodeIgniter: This powerful framework provided a secure and scalable foundation for the backend
infrastructure.
• MySQL: This industry-standard database ensured efficient data storage and retrieval.
• AJAX & JavaScript: These technologies enabled dynamic and interactive app functionalities.
• AWS and CloudFront: By leveraging Amazon Web Services and CloudFront, we ensured optimal performance and scalability for the platform.
